Trust. Not Greenwashing
Why the EU’s new anti-greenwashing rules are good news for shoppers and producers “Greenwashing” just got a lot harder in the European Union. That’s good news for farmers and businesses making genuine sustainability claims on labels, and for consumers buying their products. Often referred to as the EU’s “anti-greenwashing” directive, the Empowering Consumers for the Green Transition (ECGT) Directive applies from September 27. The new rules require sustainability labels on products sold to EU shoppers to be based on a…
Tiki Wine & Vineyards, North Canterbury, New Zealand
Tiki Wine & Vineyards is a family-owned, Māori wine producer in Waipara, North Canterbury, and the first vineyard and winery in New Zealand to achieve Certified Regenerative by A Greener World (AGW). Founded by Royce and Sue McKean in 2006, Tiki has grown into one of New Zealand's largest single-vineyard wine producers, growing, making and bottling its wine under one family-led operation. The name Tiki honours founder Royce McKean's ancestor, Ngāti Uenuku Kōpako chief Tikitere Mihi. For Royce and Sue,…
Domaine Lafage – Perpignan, France
Domaine Lafage is a family-run winery in Roussillon, southern France, farming around 138 hectares across the Agly Valley, the Aspres and the outskirts of Perpignan. Founded in 1996 by Jean-Marc and Éliane Lafage, seventh-generation winegrowers, the estate stretches from the Mediterranean coast to the foothills of the Pyrenees and produces wines from Grenache, Carignan, Syrah, Mourvèdre, Marsanne and Roussanne. In recent years, severe and prolonged drought has reshaped viticulture across Roussillon, and building resilience and adaptation into every part of…
Pluma SA, Manjakandriana, Madagascar
Pluma SA raises Certified Animal Welfare Approved by A Greener World (AGW) chickens on a small farm in Ampasimpotsy, in the Manjakandriana district of Madagascar's Analamanga region. The farm runs a flock of 800 birds on around 1 hectare and employs a local team of around 10 people, enabling daily attention to the health and well-being of the birds while contributing to employment opportunities in the community. The birds have continuous outdoor access to natural vegetation and shade where they…
Organic and Regenerative: Building momentum with a welcoming approach
Regenerative viticulture is moving quickly from niche conversation to mainstream priority, and with good reason. Growers are dealing with harsher drought patterns, soil erosion, tighter margins, and greater disease pressure, all while being asked to demonstrate real environmental progress. A report for The Drinks Business by Andrew Neather about a recent forum hosted by regenerative winemaker Domaine Lafage in Roussillon highlighted a wider (and healthy) debate in the sector about entry points. Should regenerative programs require organic certification as a gateway,…
